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ICRC National Fundraising Campaign

ICRC National Fundraising Campaign

We are pleased to have won the agency competition launched by the ICRC - International Committee of the Red Cross, for its integrated national fundraising campaign.

The concept was to show the ICRC delegates in the field, in newspaper form. This made it possible to "embody" their actions and to explain how the donation money is used by the ICRC.
It was an integrated campaign, at the national level, with a communication mission specific to each media.

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